“I’m a Marketing Director with the Australian Government, currently leading education marketing across South Asia. My role involves promoting Australian education and supporting market growth for Australian education providers across the region.
I’ve spent close to two decades in marketing across both private and government sectors, with much of my experience in the international education space.
Throughout my career, I’ve focused on using marketing to shape perception, influence behaviour and drive meaningful outcomes. While my career began in content and communications, it has evolved into broader marketing leadership spanning brand strategy, go-to-market strategy, integrated marketing, and market development.
Today, I lead the full spectrum of marketing, from bringing the brand to life across multiple touchpoints to maximising the return on every marketing dollar invested.”
Growth & Market Development
Creating opportunities for organisations to grow by building awareness, strengthening market presence and engaging the audiences that matter most.
Brand & Reputation
Building visibility, trust and long-term brand equity through strategic positioning, clear messaging and meaningful engagement. .
Customer & Market Insight
Understanding audiences, behaviours and market dynamics to inform strategy, improve decision-making and create more effective marketing outcomes.
Strategic Leadership
Aligning people, priorities and resources to turn strategy into action and ensure marketing contributes to broader organisational goals .
Global MBA, University of Western Australia | 
Advanced People Management, IIMK| 
Marketing Leadership Development Program, Kellogg School of Management |